Home Decor Interview:
Creede Fitch from "Grassrootsmodern"
Design doesn't need to cost a fortune to look good, and Creede Fitch makes that
point abundantly clear with each and every post on his remarkable
Creede also proves that whatever project you wish to do on your home, you can do
it yourself. The information is there, and it's up to all of us to go out
there and get it. It's that take-charge style, along with an eye for
budget, that attracted me to Grassrootsmodern, and we think you'll like it too.
Creede was kind enough to sit down with us and answer a few questions about his
very interesting life and background. He's even got a new business, so
let's not waste any time. On to the questions!
1. Hi Creede, thanks for joining us today. Please take this opportunity to
briefly tell us about yourself,
Grassrootsmodern, and anything else you’d like to mention.
I suppose I have always been into furniture and design. My mom used to joke
about how she had the only 12 year old that was asking for furniture for
Christmas. It's that passion that ultimately lead me to start
Grassrootsmodern. I was just so
excited about design I wanted to share it with the world. Recently that
excitement has lead me to get even more hands on with my latest project
Modern Union. It's a brand new
Salt Lake City based company that is making custom modern furniture and
2. What I like about
Grassrootsmodern is that unlike most contemporary design blogs, you always have
affordability in mind. What it is it in particular that draws you to the
Affordability was a big deal for me when I started Grassrootsmodern, mostly
because I was broke at the time. Growing up my family was never wealthy, so I
spent a lot of time at garage sales and second hand stores. I think that's when
my love for mid century design was born. The more I learned about it, the more I
connected with it on a philosophical level. The 50's and 60's were a very
idealistic time period from a design aspect. People really believed that good
design could change lives. Because of that there was much more of a focus on
usability and affordability.
3. We’re sorry to hear about your recent divorce, which necessitated
the move from your beloved home in Salt Lake City. Please tell us a bit about
your new place. Have you done extensive work on it yet, or are you waiting until
you find something bigger and/or more permanent?
Sometimes it's good to shake things up a bit and have a clean slate. I'm
currently living in a 850 sq/ft loft in downtown Salt Lake. It's a nice space,
and I love living downtown, but ultimately I am looking to get back into a home.
In fact I just bought a $50,000 tear down in a neighborhood downtown and I have
plans to build a small modern home on the lot. If all goes well I should start
building this fall. In many ways I've sort of gone full circle. I started the
blog when I was broke and trying to build my first home, and now I'm broke again
and trying to build a modern home. It's familiar ground and it feels good to
have a new start.
4. You’re an experienced do-it-yourselfer, and readers of
Grassrootsmodern have enjoyed reading your posts about your multiple projects
over the years. Doing it yourself definitely saves money, but with two lively
children (Arri and Elouise) and a demanding job, how do you find time to work on
all of the projects you’ve done and continue to do?
It's not easy, but I honestly believe that anyone can do it. It just depends on
how bad you want it.
5. Many of our readers would love to do their own projects themselves.
Where would you say you learned all these skills from? Did you grow up having a
knack for that kind of work, or did you take any classes?
Growing up I had a handy father and step father. I was lucky to work with them
on a lot of projects. Mostly though it's all about attitude. For better or worse
I am not afraid to try anything. Sometimes I end up over my head, but most of
the time I'm able to get it all figured out. The internet is an amazing
resource. With a little searching you can figure out how to do just about
6. You put a lot of time, money, and effort into your previous home.
Part of you must think about how the new owners are treating the kitchen and
remodeled rooms. Do you keep in contact with the new owners, and do you ever
wonder if they are getting enjoyment out of all the work you put into the home?
I have been in contact with the new
owner. He's a great guy and very into 50's design. I know he has big plans for
the place and in many ways he will be picking up where I left off.
7. You participated in something called the Ford Fiesta Movement, which
was part of a promotion by Ford to promote their cars via social media. Have you
completed this, or is it still ongoing? And how has the experience been for you
The fiesta movement ended a few years ago. It was a great opportunity to get
engaged with social media on a national level. I'm really a european car guy,
but after that experience I have a lot of respect for Ford.
8. Creede, thanks again for taking the time to talk to us today. We
know it has been quite a roller coaster for you this past year, and we commend
you for how you’ve handled yourself through it all. For this last question,
please briefly tell us about any special DIY project(s) you have planned for
this year that you’re looking forward to. We appreciate your time and wish you
luck with Grassrootsmodern and encourage all our readers to go check it out.
As I mentioned before the two big focuses this year are building a new home, and
my new company Modern Union.
Modern Union has already competed one kitchen this year, and my partner and
myself are just finishing up our second. We also are working on a new chair
design in conjunction with Larimer +
Bernheim and their "Free" competition.
We want to thank Creede very much for taking the time to talk with us, and we
wish him great success with both
Grassrootsmodern and Modern
Union. Please check out both sites today. Thanks Creede!
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